For many years skateboard movies consisted only of promotional videos put out by companies featuring their team riders in an effort to sell more of there products. In the past few years I have noticed a rise in the number of movies centered on skateboarding that were not created for the promotional purposes. The most notable is Lords of Dogtown released in 2005. If you haven’t seen the movie, it is an account of the skate scene as it developed in Venice CA during the 1970s.
What I find interesting is that it wasn’t that long ago when the social acceptance of skateboarding was less then great and now you see it all over the media. What was the catalyst for such a change in perception? Don’t get me wrong I am glad the change is occurring but the thing is skateboarding has remained the same.
My opinion is that once people in the media decided there was room to make money with skateboarding and they found a way to market it (the X games) and the general public began to accept skateboarding more and more. Consequently skateboarding and all “extreme” sports began to become a little more commercial in the publics making them social acceptable.
What are your thoughts, have you been around long enough to see this dynamic take place?
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